Royal Warrant Fashion Brands: The British Labels the Royals Wear

Look up as you walk the length of Jermyn Street or turn onto Savile Row, and you will start to spot them: small gilded coats of arms above the shopfronts, each one followed by the same quiet line of text. That crest is a Royal Warrant, and the shops that display it form a very particular map of British style — the workrooms and counters that have dressed the royal family for generations.

The Royal Warrant fashion brands are, in many ways, the closest thing Britain has to a national wardrobe. They are not the flashiest names in luxury, and few of them shout. What they share is something rarer: a real, tested relationship with the Royal Household, earned over years of supplying the coats, hats, shirts and shoes the family actually wears.

This is a guide to the great clothing houses that hold the King’s approval today — what they make, why they matter, and where you can find them, mostly within a short walk of St James’s.

What a Royal Warrant means for a fashion label

A Royal Warrant of Appointment is granted to a company that has regularly supplied goods to the Royal Household for at least five of the previous seven years. It lasts up to five years, is reviewed, and brings one visible reward: the right to display the Royal Arms above the door and on the packaging. For the full mechanics of how a warrant is earned, our guide to what a Royal Warrant is goes deeper.

For a fashion house, the significance is particular. A warrant is not an endorsement bought with a gift or a photo opportunity. It says the Household has come back, season after season, for the same shirts or the same wax jacket — that the clothes are good enough to be worn, not just admired. In an industry built on image, that quiet proof of use is worth more than any advertisement.

The new reign: warrants under King Charles III

When Queen Elizabeth II died in September 2022, the warrants she had personally granted became void, and companies were given two years to reapply under the new King. The result was the biggest reshaping of the warrant roll in living memory.

In May 2024, King Charles III and Queen Camilla issued the first Royal Warrants of the new reign — around 400 companies in that opening tranche, with further grants following through the year. Many beloved names were reinstated. Burberry, Barbour and the Savile Row tailor Gieves & Hawkes all retained their warrants; the St James’s hatter Lock & Co. Hatters was granted a warrant to the King. By the end of 2024 the reviewed list had settled at several hundred holders, down from roughly 800 before the reset — a leaner roll, with the King’s well-known interest in sustainability part of the criteria.

There is more change to come. The King has appointed the Prince and Princess of Wales as grantors, and from spring 2026 William and Catherine will begin awarding warrants of their own — a new generation of royal approval that will, in time, add fresh names to the list.

Savile Row and Jermyn Street: the tailors and shirtmakers

The heart of royal menswear sits in two neighbouring streets. On Savile Row, Gieves & Hawkes — long at No. 1 — and Anderson & Sheppard carry warrants for tailoring, their trade the bespoke suits and ceremonial dress that have clothed royal men for over a century. A few minutes away on Jermyn Street, Turnbull & Asser holds a warrant as shirtmaker, its cutaway collars and soft poplin a fixture of the royal wardrobe.

Close by, Daks — the Mayfair house known for its house check — has long supplied the Household, part of a cluster of heritage names that make this small corner of London the densest concentration of Royal Warrant tailoring anywhere in the world. To be measured here is to stand where kings have stood, often quite literally in the same fitting rooms.

Coats and country wear: Barbour, Burberry and knitwear

Step out of the city and the royal wardrobe turns practical. Barbour, founded on the South Shields quayside in 1894, holds royal warrants for its waxed cotton jackets — the coat of muddy dog walks and county shows alike, and a genuine royal staple rather than a styling choice. Our story of Barbour and its wax jacket traces how a dockside oilskin became a wardrobe icon.

Burberry, whose warrant was reinstated under the King, gave the world the gabardine trench — a garment with its own royal and military history, told in full in our piece on the Burberry trench and its royal warrant. For knitwear, John Smedley — spinning fine-gauge merino in Derbyshire since the 18th century — and the Scottish cashmere house Johnstons of Elgin both supply the Household, the quiet foundation layer beneath the tailoring.

Hats, shoes and the finishing touches

The details are where the warrant tradition is at its most charming. Lock & Co. Hatters on St James’s Street — the oldest hat shop in the world, trading since 1676 — makes everything from top hats to the Princess of Wales’s occasion hats, and holds a warrant to the King; our profile of Lock & Co. tells its full story. For the millinery seen at Ascot and beyond, the celebrated milliner Philip Treacy also holds a royal warrant.

Below the ankle, the St James’s bootmaker John Lobb and Northampton’s Crockett & Jones carry warrants for footwear, while Dents supplies the gloves. And for the handbags so associated with the late Queen, Launer London — which held Queen Elizabeth II’s warrant for more than fifty years — was granted a warrant by Queen Camilla in 2025, continuing one of the most recognisable royal partnerships in fashion.

Robes and ceremony: Ede & Ravenscroft

No account of royal dressing is complete without the ceremonial. Ede & Ravenscroft, robemakers since 1689, has made coronation and state robes for generations of monarchs, and its warrant was renewed under King Charles III. Its work is the fashion the world sees only on the grandest days — the velvet, ermine and gold of a coronation — and its craft, told in our profile of Ede & Ravenscroft, sits at the very top of the warrant tradition.

Where to shop Royal Warrant fashion brands in London

The pleasure of these names is that so many sit within a single, walkable quarter of London. St James’s Street and Jermyn Street hold Lock & Co., John Lobb, Turnbull & Asser and the perfumer’s counters; Savile Row, a street away, is the home of the tailors; Mayfair rounds out the map. A morning’s stroll from Piccadilly takes you past more Royal Warrants than anywhere else on earth, each crest above the door a small invitation to look inside.

You do not need a royal budget to take part, either. A pair of John Smedley knits, a Barbour that will be re-waxed for decades, a Lock & Co. cap — these are heritage pieces bought once and kept, which is rather the point of the warrant tradition in the first place.

Why the royal warrant still matters

In a fashion world of fast trends and disposable seasons, the Royal Warrant fashion brands stand for the opposite: things made well, by hand, to last. That the same houses have dressed the royal family across reigns is not nostalgia — it is proof of a standard held steady while everything around it changed.

That is the enduring appeal. To wear one of these labels is to join a very long story, one still being written as a new generation of royals prepares to grant warrants of its own. Browse more of our Royal Warrant Brands stories to meet the houses one by one.

Frequently asked questions

What are Royal Warrant fashion brands?

They are clothing and accessory companies that hold a Royal Warrant of Appointment — official recognition that they regularly supply the Royal Household. Fashion holders include tailors, shirtmakers, hatters, bootmakers and coat-makers such as Barbour, Burberry, Gieves & Hawkes, Lock & Co. and Ede & Ravenscroft.

Which fashion brands hold a Royal Warrant under King Charles III?

Reinstated and newly granted fashion holders include Barbour, Burberry, Gieves & Hawkes, Anderson & Sheppard, Turnbull & Asser, Lock & Co. Hatters, John Lobb, Crockett & Jones, John Smedley, Johnstons of Elgin, Dents and Ede & Ravenscroft, among others. The definitive current list is maintained by the Royal Warrant Holders Association.

Did Burberry and Barbour lose their Royal Warrants?

No. Both had their warrants reinstated under King Charles III in 2024, after all warrants granted by Queen Elizabeth II lapsed following her death and companies reapplied under the new reign.

How does a fashion brand earn a Royal Warrant?

It must supply goods to the Royal Household on a regular basis for at least five of the previous seven years, then apply. The warrant is granted for up to five years and reviewed before renewal.

Where can I shop Royal Warrant fashion brands in London?

Most cluster around St James’s, Jermyn Street and Savile Row. Lock & Co. and John Lobb sit on St James’s Street, Turnbull & Asser on Jermyn Street, and the great tailoring houses along Savile Row — all within a short walk of Piccadilly.

How many Royal Warrant holders are there?

After the review under King Charles III, the list settled at several hundred holders across all trades, down from roughly 800 before Queen Elizabeth II’s warrants lapsed. Only a portion of these are fashion and clothing companies.

Will Prince William and Catherine grant Royal Warrants?

Yes. The King has appointed the Prince and Princess of Wales as grantors, and from spring 2026 they will begin awarding their own Royal Warrants, which may add new names to the roll over time.

Warrant holders change as the roll is reviewed; figures and names are correct as of 2026. For the definitive current list, see royalwarrant.org and royal.uk.