The Jewelry Brand Meghan Markle Keeps Coming Back To

Ask which jewellery brand Meghan Markle actually wears, not the vault-worthy pieces reserved for state occasions but the rings and necklaces she reaches for on an ordinary day, and one name comes up more than any other: Missoma. The British demi-fine label has turned up in her wardrobe since well before she was a royal at all, through her Suits years, her courtship with Prince Harry, and her first official outings as the Duchess of Sussex.

It is a loyalty that has lasted the better part of a decade, spanning a personalised necklace, a pre-engagement ring sighting that sent traffic flooding to the brand’s website, and a signet ring that sold out within days of a royal visit. Here is the story of Missoma, and why it remains the one jewellery brand Meghan keeps coming back to.

A Demi-Fine Pioneer Born in a Spare Room

Missoma was founded in 2008 by Marisa Hordern, an Oxford history graduate who swapped a corporate career for a suitcase of gold-plated samples and a determination to build a category that, at the time, barely existed. Hordern has described those early years bluntly as “seven years in the wilderness”. She ran every press appointment and wholesale meeting herself, her father helped build the stand for her first trade shows, and at Basel World, the jewellery trade’s biggest fair, she slept on a futon in a student’s spare room rather than pay for a hotel.

The category she was building, now known as demi-fine, sits deliberately between costume jewellery and the vault: gold vermeil, a thick layer of gold over sterling silver, alongside solid 14- and 18-carat gold, priced broadly between £75 and £250. It took years for shoppers to grasp the difference, but Missoma eventually found its way into Harrods, Harvey Nichols, Liberty and Fortnum & Mason, and today holds a dedicated concession on the third floor of Selfridges in London, alongside space in the department store’s Birmingham and Manchester branches. Nearly two decades on, it is widely credited as the brand that made demi-fine mainstream in Britain.

The Necklace That Started It All

Meghan’s Missoma habit predates Prince Harry entirely. In April 2015, while she was still filming Suits and writing her lifestyle site The Tig, she shared an Instagram photograph wearing a personalised Missoma Gold Bar necklace engraved with her own name, a quiet, everyday detail rather than a fashion statement. She wore it again that August, this time crediting the brand directly in her caption.

It is a modest starting point for what would become one of the more enduring celebrity-jewellery relationships in modern royal-adjacent history, but it matters: this was not a stylist’s choice for a red carpet, it was a piece Meghan reached for on an ordinary Sunday, years before anyone was tracking what she wore. Those early Tig-era sightings sit alongside the wider story of her pre-royal wardrobe, which we cover in more depth in our piece on Meghan’s pre-royal style. But the necklace itself is arguably the first proof that Missoma was a genuine, personal favourite long before it was a royal discovery.

The Ring That Broke the Internet (2017)

By February 2017, Meghan was dating Prince Harry but had not yet been introduced to the world as his fiancée; that would not happen until the couple’s engagement was announced in November of that year. When paparazzi photographs surfaced showing her wearing Missoma stacking rings, the brand recorded roughly 5,000 visitors to its website within hours of the images being published, an early, vivid demonstration of what would later be nicknamed the “Meghan effect,” months before she held any royal title at all.

Hordern has since spoken about how organically Missoma’s following built, crediting word of mouth over paid endorsement: “We’ve been supported organically by so many great, great people who wear it every day, and just seem to love it,” she has said, adding that roughly seven in ten of the brand’s sales could be traced back to Instagram. Meghan’s 2017 moment was arguably the purest version of that effect: unplanned, unpaid, and enormously effective.

A Duchess’s First Visit to Sussex (2018)

The clearest sign that Meghan’s loyalty to Missoma survived her move into royal life came on 3 October 2018, less than six months after her wedding, when she and Prince Harry made their first official visit to Sussex, touring the University of Chichester’s Tech Park. She wore Missoma’s Mantra Open Heart Signet Ring, an £85 piece in 18-carat gold vermeil set with a white topaz stone, its open-heart engraving intended, according to the brand, to represent love, passion and friendship.

The ring sold out shortly afterwards, joining a growing list of Missoma pieces that vanished from stock within days of a Meghan sighting. It remains one of the most-cited examples of her continued preference for the brand once she had access to the full jewellery box available to a working royal, proof that the appeal was never about needing an affordable alternative but about genuinely liking the pieces themselves.

The Rings and Layers She Keeps Returning To

Beyond these three well-documented moments, Meghan has been photographed in Missoma stacking rings, hoops and bracelets on numerous further occasions, including the brand’s Round Pavé Interstellar Ring, a piece of hers that keeps resurfacing in style round-ups years after she first wore it. What ties these sightings together is less any single design than an evident preference for layering: several slim rings on one hand, two or three bracelets stacked at the wrist, rather than one formal statement piece.

That habit lines up neatly with how Missoma itself recommends its pieces be worn, and with the wider demi-fine movement the brand pioneered, a philosophy we explore further in our guide to the British jewellery brands the royals love, which also traces Missoma’s place alongside Monica Vinader in the modern royal jewellery box.

From Startup to Selfridges: Missoma’s Growth Story

Missoma’s expansion has mirrored its rising profile. The brand took on its first outside investment in 2019, when the family-office firm Capital Generation Partners backed an undisclosed sum to help fund expansion into the United States, a market where demi-fine jewellery was, at the time, still a relatively unfamiliar idea. Growth has continued steadily since: Missoma’s sales had already reached roughly £6 million in 2018, and its most recently reported accounts show turnover of around £26 million, nearly double the year before.

Hordern has attributed much of that growth to a social-first strategy rather than traditional advertising. It is a model that made a single, unpaid, unplanned Meghan sighting worth more to the brand than almost any marketing budget could buy. Eighteen years after Missoma first pitched itself to sceptical retailers as something between costume jewellery and the family vault, it has become one of the category’s defining names, and Meghan Markle one of its most consistent, longest-standing fans.

A Loyalty That Still Feels Real

What makes Missoma’s relationship with Meghan Markle unusual is not that a royal-adjacent figure wore an accessible brand. That happens constantly. It is that the pattern has held for so long, across such different chapters of her life. The same label she wore quietly on Instagram as a working actress in 2015 is the one she reached for as a paparazzi subject in 2017, and again as a newly minted duchess on an official visit in 2018. Brands drift in and out of well-known wardrobes all the time; genuine, repeated loyalty is rarer, and it is exactly what has kept Missoma’s name in the conversation for the better part of a decade.

Browse more of our Royal Style & Fashion stories for the rest of the pieces the royal women wear on repeat.

Frequently asked questions

What jewellery brand does Meghan Markle keep wearing?

Meghan Markle has repeatedly worn pieces from Missoma, a British demi-fine jewellery brand, across nearly a decade, from a personalised necklace in 2015 to a signet ring during an official royal visit in 2018.

When did Meghan Markle first wear Missoma?

The earliest documented sighting dates to April 2015, when she shared an Instagram photograph wearing a personalised Missoma Gold Bar necklace engraved with her name, years before she met Prince Harry.

What Missoma ring sold out after Meghan wore it?

Missoma’s Mantra Open Heart Signet Ring, an £85 piece in 18-carat gold vermeil with a white topaz stone, sold out after Meghan wore it during her first official visit to Sussex on 3 October 2018.

Who founded Missoma?

Missoma was founded in 2008 by Marisa Hordern, an Oxford history graduate who built the brand from a suitcase of samples into one of Britain’s best-known demi-fine jewellery labels.

What is demi-fine jewellery?

Demi-fine jewellery sits between costume jewellery and fine jewellery, typically made from gold vermeil or solid 14- to 18-carat gold, and is designed to last far longer than plated pieces without the price of a fine jeweller.

Is Missoma jewellery expensive?

No. Missoma pieces are generally priced between £75 and £250, positioning the brand as an accessible alternative to fine jewellery rather than a luxury purchase.

Does the Princess of Wales wear Missoma too?

The Princess of Wales favours British demi-fine jewellery more broadly, particularly Monica Vinader, though she has been seen in pieces from brands in the same accessible, layered mould as Missoma.

Prices, dates and figures reflect the most widely reported information available as of 2026; for Missoma’s current collection see missoma.com.